基本信息
ISBN:978-988-12634-3-8
出版社:sandu publishing
作者:三度出版有限公司
基本资料:210×285mm,精装,240P,英文
定 价:280元
内容简介:
对于品牌设计的考量,设计师们从品牌特色出发,因应而运用或颜色、图形、字体等创作品牌特有标识。插画作为表现形式的一种,拥有能突出品牌精致感、复古感、趣味性、人文深度等功能特性。它的接受面广,相较于其他表现形式,它亲和度更大。而插画怎样完美融和到品牌设计之中?《插画品牌》将与你讲述业内成功案例。各异风格的插画,如何让一个个不同类型的品牌成功突围而出,此书你绝对不容错过。
In a world seemingly overrun by slick, uniform branding and design, illustration can lend a handmade, tactile quality to any brand looking to break away from the ordinary. Infinite Illustration brings us into the vibrant world of illustration in branding through a collection of projects that all demonstrate the unique applications these graphics can have in product design, packaging, logos and more. Discover how designers and artists use hand-crafted imagery to provoke specific connotations for brands, from those that break away from nostalgia with the use of the contemporary and surreal, to brands that invoke it intentionally with designs focused on a hand-made or old-fashioned aesthetic. InInfinite Illustration, we explore the eclectic visual language of illustration, and how it can be employed to define the very identities of brands themselves.