Plants are often symbols of vitality, fertility and happiness. They influence people’s thoughts and cognitive process, and have become a part of human culture.

PLANT KINGDOM focuses on the artistic shapes of plants, and their application and psychological value in modern design. The featured projects involve branding, packaging, advertisement and installation, etc. You will find the diversity and universality as well as aesthetic value of plant-inspired designs in this book. The theme is closely centered on the beauty of the shapes of plants, while presenting the process of its historical development as well as its commercial values in the modern times.

植物常常是生命力、丰饶和幸福的象征。它们影响着人们的思想和和认知过程，并成为人类文化的一部分。

《植物王国》专注于现代设计中植物的美学形态及其应用价值、心理价值。展示的作品来自多个艺术领域，品牌、包装、广告、装置等等。在这些植物灵感设计中我们可以看到它们的多元性和通用性，更重要的是美学价值。本书主题围绕着植物的形态美，同时还介绍了植物美学的历史发展进程以及现代社会的商用价值。