This is a monograph, manual and manifesto by one of the world's leading graphic designers. Protege of design legend Massimo Vignelli and partner in the New York office of the international design firm Pentagram, Michael Bierut has had one of the most varied careers of any living graphic designer. The 35 projects Bierut presents in this book illustrate the breadth of activity that graphic design encompasses today, his goal being to demonstrate not a single ideology, but the enthusiastically eclectic approach that has been a hallmark of his career. Each project is told in Bierut's own entertaining voice and shown through historic images, preliminary drawings (including full-size reproductions of the notebooks he has maintained for over 30 years), working models and rejected alternatives, as well as the finished work. Along the way, he provides insights into the creative process, his working life, his relationship with clients, and the struggles that any design professional faces in bringing innovative ideas to the world. Inspiring, informative and authoritative, How to...is set to be the bible of graphic design ideas。

一个由世界领先的平面设计师所作的专著、手册和宣言。迈克尔·贝鲁特有一个与平常的平面设计师最不同的职业生涯。他的35项目贝鲁特呈现在这本书中，他的目标不是一个单一的意识形态，热情的折衷办法，也是他职业生涯的一个标志。通过历史图像，初步设计图纸，工作模式和拒绝替代品，以及最终作品，让每一个项目都成为自己的有趣声音。本书中，他提供了自己创作的过程，他的工作生活，他与客户的关系，以及任何设计师都需面临的斗争，给世界上带来创新的想法。如何将平面设计思维变成有启发性、丰富性、权威性……的圣经。