A successful visual brand identity is more than a logo and a meaningful palette. While minimalistic approach sets for a straightforward brand image, the new designer generation sees greater branding potentials in creating brand identities with original paintings, hand-drawings and collage arts. The fresh direction is effectively forging strong and endearing personal brands and is especially cherished in the very crowded market. Investigating about100 newly published visual identities of big and small firms from worldwide, ILLUSTRATIVE BRANDING looks at how designers capitalise on illustrations to portray memorable brand stories. Case study will highlight sizeable brand campaigns that cover applications from corporate stationery to environmental settings.

\

\

一 个成功的视觉品牌形象不仅仅是商标和有意义的调色板。因为极简组合适应简单的品牌形象,新一代设计师看到了通过原画、手工绘画和拼贴艺术来创造品牌形象的 更大的品牌潜力。新方向可以有效地建立强大和可爱的个人品牌，尤其是在当前非常拥挤的市场下是非常可贵的。调查关于世界上100个大公司和小公司新发布的 视觉识别，品牌说明着眼于设计师如何利用插图来描绘难忘的品牌故事。案例研究突出了大的品牌活动，从应用程序到公司文具和环境设置。