Hardcover: 360 pages

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Publisher: Thames and Hudson Ltd (24 Aug. 2015)

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Language: English

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ISBN-10: 0500518173

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ISBN-13: 978-0500518175

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Product Dimensions: 20.1 x 3.8 x 26.7 cm

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数字化设计对客户的品牌感受起着至关重要的作用。然而，企业网站和网上商店仅仅是互动品牌标识的一部分。近年来智能手机和平板电脑的移动客户端程序的重要性已经成倍增长，互动界面和广告牌在现实世界中也越来越多地存在着。如今应用界面可以说是一个品牌。

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本书旨在通过数字化品牌设计的过程，引导读者了解其中五个关键阶段：创建图形演示；确定一项行动计划；设计界面；提供优质产品；将设计分发到市场。所有阶段都用实例演示，与领先品牌和互动机构专家对话，内容绝对“惊艳”！

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Digital design plays a crucial role in how customers experience a brand. However, corporate websites and online shops are only one part of interactive brand identity. The importance of mobile apps for smartphones and tablets has grown exponentially in recent years, while interactive touch points and billboards are increasingly found in the real world. The interface is now the brand. This book is designed to guide the reader through the process of digital brand design in five key phases: discovering a demographic, defining an action plan, designing an interface, delivering a quality product, and distributing the design to the marketplace. All the sections are packed with real-world examples, case studies and interviews with experts from leading brands and interactive agencies. A wealth of design documentation and diagrams helps to build a solid framework for any project, incorporating brand strategy at every stage while remaining flexible enough to incorporate change and creativity.