从2007年品牌与品牌6的演变，品牌7就像是一个老朋友，但有一个全新的面貌！在这个版本中，你可以发现，在以往，不懈追求突破。

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随着主题为“小使得大”也好，品牌7了一年进行调查和访谈，以了解如何在世界各地的小创意工作室印象深刻财富500强企业的设计任务，他们严谨的专业执行。他们所做的是阿基米德的名言完美缩影“给我足够长的杠杆，并在其上放置它一个支点，我将撬动整个地球”。品牌7致力于多达20页的经典案例详细分析，包括探讨知名的工作室五角星的操作。

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从品牌原产6，创新档案本版列提供了一些新的亮点，这是“前10名的品牌设计工作室”和“幸运和悲惨的创意工作室的一年”。

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形成品牌的支点，当然是视觉作品的奢华展示。突出的品牌，如奔驰，Adobe公司，可口可乐，麦当劳和LV的设计，无疑将是一个大饱眼福。对初创品牌，其中一些已经在大的比赛，如D＆AD，ADC和2015年一展获奖，作品将不辜负您可能。对于一些设计，它在品牌，他们将首次亮相。拉登有超过2400张照片记录，去年的世界的创意设计，品牌7一定会为您提供出色的阅读体验。

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Evolved from Brand 2007 and Brand 6, Brand 7 is like an old friend, yet with a completely new look! In this edition you can find, as in previous ones, a relentless quest for breakthroughs.

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With the theme of “small makes big” in mind, Brand 7 spent one year conducting surveys and interviews to find out how small creative studios around the world impressed Fortune 500 companies with their precise and professional execution of design tasks. What they did is the perfect epitome of Archimedes’ famous saying “Give me a lever long enough and a fulcrum on which to place it, and I shall move the world”. Brand 7 devotes as many as 20 pages to detailed analyses of classic cases, including a probe into the operation of the world-renowned studio Pentagram.

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Originated from Brand 6, the column Creative Archive in this edition offers some new highlights, which are “The top 10 brand design studios” and “The luckiest and saddest creative studios of the year”.

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Forming the pivot of Brand, of course, is the lavish display of visual works. The most recent designs of prominent brands like Benz, Adobe, Coca Cola, McDonald's and LV will undoubtedly be a feast for the eyes. Works of start-up brands, some of which already won awards in big competitions such as D&AD, ADC and One Show in 2015, will not disappoint you either. For some designs, it is in Brand that they will make their debut. Laden with over 2,400 photos documenting world-class creative designs of last year, Brand 7 is sure to offer you excellent reading experiences.

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