ISBN:9783777423722

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The MINI is an icon among automobile enthusiasts. The innovative compact car cruised to cult status in the Swinging Sixties, and its unconventional appearance, as well as its quality and affordability, have ensured its mass appeal since. The classic MINI has made many cameos on the big and small screens, including a famous chase scene from The Italian Job, in which Charlie Croker and his cohort must transport millions of dollars worth of gold in three Minis.
Published in cooperation with BMW and MINI, this biography takes a close look at the iconic British car brand. The book covers all the key elements in the car’s history. The brainchild of Alec Issigonis, the MINI was first produced in the late 1950s and popularized through a series of successful advertising campaigns. Since then, the company has been at the forefront of technological and creative breakthroughs, which the book details along with other fascinating moments in the brand’s history, including the creation of a number of custom MINIs.
With specially commissioned photography by Erik Chmil and drawings from the MINI Design Studios, The MINI Story is a must-have for fans of this automobile that is not merely a car but a lifestyle and a well-loved companion.
1959年8月26号，一台革命性的小轿车从流水线上开下来，几乎一夜间成为大众的狂热对象。亚历克·伊斯哥尼斯·米尼爵士非常具有创新天赋，并将自己的创新天性在60年代运用的炉火纯青。如今，MINI汽车已经成为流行的标志，并且在世界范围内拥有大批量的粉丝。本书讲述这个品牌从建立到后来取得巨大成功的历史故事。从最初的经典MINI车到如今非常摩登、具有创造性的概念车，整个过程都有涉猎。