出版社： Sandu Publishing

ISBN：9789881426093

版次：1

商品编码：10209246130

包装：精装

开本：16

出版时间：2016-02-01

正文语种：英文

Branding and visual identity in business can be a powerful marketing tool and logo is an absolute essential. It not only plays an important role in presenting the philosophy of a company, but also attracts the consumers by its particular form. Logo Decode － From Logo Design to Branding aims to tell the story behind a brand, offering you valuable resources on how to create a successful logo that best presents a company. Case studies focus on “how a logo comes into being,” taking you through some of the decisions designers made and why they made them. It will be a valuable guide for people engaged in graphic design and marketing, and even brand owners.

在竞争日益激烈的全球市场上，创建和管理统一的标识，将为品牌构建更加清晰和亲切的市场形象。标识设计涉及心理学、色彩学、美学等多门学科，平面设计师需要根据品牌的特质和需求，提炼视觉元素，以不同风格的设计语言，构建能够传递品牌内涵、表现企业形象的标识设计。在《解码标识：从标识设计到品牌应用》中，我们精选来自全球超过90个经典标识设计案例，配以详细的制作过程图和文字介绍，为有需要进行标识设计的设计师朋友提供灵感来源和设计参考。