In this book you will see many wonderful examples of breathtaking interior designs and perhaps you will notice that they all share one constant for success， It's the intangible soulfulness that designers and creators instill to their creations. They do not simply create beautiful objects and spaces but they tell a story， a powerful narrative beyond words. And it's only a beautiful story that makes people fully absorbed in their experience， and then indeed they feel like they have lived another life， Great stories disrupt the expected: make the ordinary extraordinary and result in an irresistible brand halo. Storytelling is the new design frontier as great stories challenge expectations and create everyday wonder surprising and delighting consumers.

Public Space
Teenage Cancer Trust YPU
KID'S REPUBLIC in Beijing
BRANCH in Changchun
Taka-Tuka-Land
Temporary Kindergarten Unit Ajda
Kindergarten Ajda 2
Kinderganten Jelka
Kindergarten Kekec
NKBM
simINN Fliaht Simulation Centre Stuttgart 2077
JaDan: Tradition, Innovation
UIA Stylepark Lounge
M.over wall
M Store
Starlit Learnirning Centre
Canal Panda
Lexington Avenue Agency
Lucy Clinic
Hostel Golly±Bossy/Split
Serrano Parking Entrances
Buckminsterfullerene Dream
Manjgura PR Agency

Business Space
Casanueva's Pharmacy
RIPPLES in Beijing
EIFINI in Chengdu
Puma House Tokyo
Blossom in Toyosu
D* Club & Cafe
La Porchetta Holborn
La Porchetta Islington
Bar Kottulinsky
Welcome to Graz
Bar Coda
Electric Birdcage
Lo Profile
Offside
Clancy's Fish Bar, City Beach
Roxy / Josefine
Restaurant for Cleary Gottlieb
Wienerwald Interior Concept for Restaurants
Architectural Space
The Mountain
VM Houses
8-TALLET
Podcetrtek Sports Hall
Merida Favtory Youth Movement
Animal Refuge Centre Amsterdam
62 Councll Flats， Villiot-Rapee, Paris 12eme
On the Corner
Belen Street
Zavrtnica Business Centre
The Red House
Alexa
BEMBOS Asia
BEMBOS Larco
Rock It Suda
Home.Haus-Home for Children and Adolescent

Art Space
Ring Installation
Surface Deep
Levi's Water
Cloud[S]cape
Hirata No Boshi
Garment Garden
Established & Sons
Thin Black Lines + Dancing Squares
Thin Black Lines
Yn Exhibition
McDonald's McVillage
Converse at Bread & Butter
Installations By Esther Stocker
DIZZ Rollercoaster
Wallpaper for GMF Gouda
"Making Things" Painting
Contributors